CHIEF Executive Neil Doncaster revealed his disappointment after the announcement betting giants Ladbrokes would not renew their SPFL sponsorship beyond the end of this season, as Scotzine reported yesterday.

The Scottish football supremo was speaking in the aftermath of the news the game north of the border would be losing the biggest sponsorship deal – worth around £5million – in the country’s history.

Ladbrokes are believed to be pushing for more responsible gambling which would mean the deal between the bookmakers and Scottish football would be against parent company GVC Holdings’ vision.

Despite the setback, Doncaster believes the growth of the national game as well as the recent upturn in crowd numbers proves our game is more attractive than ever to any potential sponsor moving forward.

The CEO, speaking to the Evening Times, said: “We’re proud of the tremendous partnership we’ve enjoyed with Ladbrokes since 2015 and, given the growth of Scottish football over the past four years, with seasonal crowds up almost 20% to 4.9miliion, we’re in great shape to attract significant interest from new sponsors, both nationally and internationally.

“Working with our 42 clubs across Scotland has been hugely beneficial for Ladbrokes, with enormous brand exposure and media value.

“We’ll no doubt have strong interest from potential title sponsors in light of the unrivalled level of nationwide coverage, passion and drama that the SPFL consistently delivers, plus our live TV coverage confirmed up to 2025, and we expect a busy period of discussions over the coming months.”


About Author


Acclaimed author Alex Gordon wrote the biography of Scotland international legend Denis Law, entitled 'King and Country'. He is a former columnist with World Soccer magazine and Scottish correspondent of respected European journal L'Equipe.

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