The SPFL have announced that betting firm Betfred has agreed a three-year deal to become the title sponsor of the Scottish League Cup for an undisclosed fee.
The competition will be known as The Betfred Cup from the start of season 2016-17 with 13 of the cup ties being shown live on BT Sport.
Speaking following the announcement on Tuesday, SPFL chief executive Neil Doncaster, said: “On behalf of the SPFL I’d like to offer a very warm welcome to everyone at Betfred as new title sponsors of The Betfred Cup and the latest major brand to support Scottish football. We’re absolutely thrilled to have them on board for what is another significant vote of confidence – and investment – in the game.
“The exciting new format for next season’s Betfred Cup has truly captured the imagination of supporters, clubs and media, as well as our broadcast partner BT Sport and now Betfred. By building on our strong points and proud heritage as well as daring to be a little bit different we have shown Scottish football’s enduring popularity and growing reputation for innovation.
“We know Betfred share in our ambitious vision and we are really looking forward to working with them to bring this proud and popular competition to life for the benefit of Scottish football supporters across the country.”
Betfred chief executive John Haddock added: “We are very pleased to become sponsors of the Scottish League Cup at the inception of its new and exciting format. The SPFL have shown us great enthusiasm and we look forward to a continued and successful relationship.”
What are your thoughts on the SPFL doing deals with betting companies to sponsor our competitions?