Scottish League One champions Rangers have signed a shirt sponsorship deal with internet gambling firm 32Red. The Gibraltar-based company will replace current sponsors Blackthorn cider on Rangers’ home and away shirts from the start of next season.
News of the three-year deal comes on the back of the Glasgow side’s double cup heartache against Raith Rovers last weekend and Dundee United on Saturday afternoon, and will be some welcome news for the underfire Rangers board, who are facing further threats of a fan boycott of season tickets over their running of the club, led by former club director Dave King.
In an announcement to the London Stock Exchange, Rangers chief executive Graham Wallace said: “We are in the process of rebuilding Rangers Football Club and alliances with blue chip companies such as 32Red will assist us on our journey back to the top of Scottish football.
“We would like to thank our current shirt sponsor, Blackthorn and Tennent Caledonian Breweries, for their ongoing support of the club during a very difficult period.”
The online betting firm have already dipped their toes into British football after previously backing English Premier League sides Aston Villa and Swansea, while they currently sponsor League One side Crawley Town and League Two side Newport County.
Rangers’ kit sponsorship deal with Blackthorn runs out at the end of the current season after former Rangers chief executive Charles Green only signed an undisclosed one year deal with the drinks firm.