Bookmakers William Hill become title sponsor of the Scottish Cup


The Scottish Football Association have announced that the largest Bookmakers in Scotland and the UK, William Hill, have signed a seven-figure deal to become the title sponsor of the Scottish Cup. Which means Scotland’s prestigious club cup competition will be renamed the William Hill Scottish Cup. It is reported that William Hill will pay £1 million per year for the three year partnership.

William Hill, are already the official betting partner of the Scottish Premier League, and their deal to sponsor the Scottish Cup further galvanises their strong links with Scottish football.

The SFA statement added: “The deal will allow William Hill to showcase its online, mobile and retail products to Scottish football fans the length and breadth of the country.”

Stewart Regan, Scottish FA Chief Executive, said of the new deal: “We are proud to have a leading brand like William Hill as sponsor of the Scottish Cup for the next three seasons. The new 2011/12 William Hill Scottish Cup begins in just a few weeks’ time and with the competition now securing a new sponsor, we can now look forward another exciting season ahead.”

Gareth Davis, Chairman of William Hill PLC, said: “It seems fitting for the most established and biggest bookmaker in Scotland to be attached to the oldest Association trophy in world football and we at William Hill consider it an honour to be able to put our name to the Scottish Cup.”

The First round draw of the William Hill Scottish Cup will take place at the Buchanan Galleries Shopping Centre on Monday at 10am. The draw will be made by Celtic’s Scott Brown, Campbell Ogilvie, the new SFA President and Kristof
Fahy, William Hill’s Group Brand and Marketing Director.


About Author


Andy Muirhead is the Editor of Scotzine and the Scottish Football fanzine FITBA. He is the Scottish Football columnist for The Morning Star and has written for a number of other publications including ESPN, Huffington Post UK, BT Life's a Pitch and has had his work featured in the Daily Record, The Scotsman and the Daily Mail.

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