Hibernian FC have announced a three-year sponsorship deal with Leith company Crabbie’s. The name of the firm, which makes Green Ginger Wine, will adorn the front of the Hibees jerseys, but only for the First Team.
The club’s Under 19 side and Hibernian Ladies side will see their shirts adorned with te John Crabbie’s moniker, to reflect the non-alcoholic section of the company.
Fife Hyland, Hibs’ director of communication and marketing, described the deal as a coup for the Edinburgh club, describing Crabbie’s as “a global brand with an anchor in Leith.”
It is understood that Hibs will be guaranteed a basic payment each year there will, as is common with such contracts, there will be bonus payments dependent on performance while there is also scope for an extension should both parties agree.
Hyland said, “To clinch such a deal in the current financial climate with such a prestigious brand is fantastic. It brings together two famous Leith brands, one which recognises the heritage of both Crabbie’s and Hibernian Football Club. Crabbie’s are very ambitious, a local brand operating in a global market and this association with Hibernian gives them a platform to promote that brand. We started speaking to them at the end of last year and we’ve worked very hard to complete a deal with which both ourselves and Crabbie’s are delighted.
Crabbie’s replace local company McEwan Fraser as the club’s main sponsor, but Hyland stated that the property firm will remain a backer of the Edinburgh outfit.
He said, “We’ve had a good relationship with them and we are discussing what their future involvement will be.”
Source: The Scotsman